Anaheim Menu Board
To elevate the guest experience at Ballast Point's Anaheim location, I designed a large-format menu board that fully utilized the existing display frame, replacing temporary printed menus with a polished, permanent solution. The design prioritized readability, clear hierarchy, and brand consistency while making it easier for guests to browse food and beverage offerings.
Deliverables
Large-format menu board
Menu layout and typography
Production-ready print files
Brand-compliant menu design
Tasting Menu Promotion
To support the launch of a new food menu at Ballast Point's Little Italy tasting room, I designed promotional assets that encouraged guests to sample new menu items and share their feedback. The campaign introduced 12 new dishes through clear, engaging visuals that aligned with the brewery's brand while enhancing the in-person dining experience. The designs helped communicate the limited-time tasting initiative and encouraged customer participation throughout the testing period.
Deliverables
Tasting menu design
Promotional signage
In-venue marketing collateral
San Francisco Tasting Room Signage
I designed a suite of branded signage for Ballast Point's San Francisco tasting room to improve guest communication and create a more cohesive in-store experience. The signage system balanced functionality with the brewery's established visual identity, helping visitors easily navigate the space while reinforcing the brand throughout the customer journey.
Deliverables
Wayfinding signage
Informational signage
Promotional displays
Environmental graphics
